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Wella Education | Wellastore
Education, Anytime. Anywhere.
Become the Hair Stylist clients come back to
Master your craft, grow your salon, and increase your revenue with Wella Education.
Learn 24/7 online or join in-person trainings in our studios.
Why Education | Stronger Skills. Stronger Business.
The most successful salons don’t stand still - they keep evolving.
When you invest in education, you’re not just improving skills behind the chair. You’re building a salon that clients trust, teams want to join, and that delivers higher-value services every day.
With the right education, you can:
- Grow your revenue through premium services
- Increase your average ticket with advanced color expertise
- Build a reputation clients recommend and return to
- Turn occasional visitors into loyal, long-term clients
- Confidently offer high-value, complex color services
- Motivate your team and strengthen staff retention
- Attract ambitious stylists to your salon
What You’ll Master
Whether you're just starting or already experienced, Wella Education is designed to elevate your skills at every level.
- Color fundamentals & advanced techniques
- Blonding, balayage & color corrections
- Product knowledge across Wella brands
- Trend techniques & seasonal inspiration
- Client experience & service value
Everything you learn is practical, applicable, and designed to be used immediately behind the chair.
Discover
Start online at your own pace and explore our brands, products, and core concepts.
Then deepen your understanding through live or virtual sessions with our educators.
Build Your Craft
Develop strong foundations in color, techniques, and Wella standards through hands-on training and guided learning experiences.
Advance Your Expertise
Specialize in high-demand services like blonding, balayage, and color correction to elevate your service menu.
Become an Expert
Achieve Wella Color Expert certification and position yourself - and your salon - at the highest professional level.
Your Local Education Team
When you learn with Wella, you learn from industry professionals trained at the highest level. Our educators are certified through Wella’s global Education Academy, ensuring:
- Consistent, high-quality training
- Strong technical and teaching expertise
- Real salon experience
- Practical techniques you can use immediately
We don’t just teach theory - we teach skills that make a difference behind the chair.
Flexible Learning That Fits Your Salon Life
We know your time is valuable. That’s why we offer multiple ways to learn - whenever and wherever it suits you.
- Studio Training - Hands-on learning with expert educators
- Virtual Sessions - Join live training from anywhere
- Online Platform - Access education 24/7 at your own pace
You choose how and when you grow.
EDUCATION ACADEMY
All Wella educators complete EdAc - Wella Company’s internal Education Academy, a comprehensive development program created to ensure excellence, consistency, and authority in every learning experience we deliver worldwide.
EdAc is a structured journey that goes far beyond technical knowledge. It rigorously prepares Wella educators in advanced craft mastery, education methodology, facilitation skills, and real-world application. Through progressive certification levels, educators are continuously assessed and developed to meet Wella’s global standards for professional education.
This means every EdAc educator is trained not only what to teach, but how to teach - transforming innovation, product science, and trends into clear, practical techniques you can immediately use behind the chair. Whether in-person or online, EdAc ensures learning is engaging, relevant, and consistent wherever you are in the world.
WHERE CAN YOU FIND US?
OUR STUDIOS
Wella Studio Stockholm - Gårdsvägen 7B, 169 03 Solna
Wella Studio Oslo - Nydalsveien 30B, 0484 Oslo
Wella Studio Helsinki - Malminrinne 6, 00100 Helsinki
Wella Studio Copenhagen - Kirkebjerg Parkvej 9E, 2605 Brøndby
Wella Studio Utrecht - Iepenhoeve 1 3438 Nieuwegein
EXTERNAL STUDIOS | BELGIUM
Jochen Vanhoudt - Frankrijklei 22, 2000 Antwerpen
Coach Antwerpen - Karel Geertsstraat 2, Antwerpen
Update Academy - Lochtenmanweg 94, 3550 Heusden-Zolder
ONLINE PLATFORM: education.wella.com
SUPPORT
We’re Here to Help You Grow
Need help choosing the right course or booking your next session?
- Book directly via our education platform
- Contact your sales representative for a tailored journey
- Reach out to your local studio
- Chat with educators via Instagram
HOTLINE
xx-xxxxxxxx is our Studio phone number which you can call Mon-Fri xx.xx-xx.xx for color questions, bookings or support.
Your success is our priority.