Sebastian was born from a vision of beauty without boundaries.
We think outside the lines of our craft, and follow our artistic ambition to the edge, creating new possibilities for self-expression.
The Sebastian story started in 1972 when Geri and John Cusenza created the crimping iron. Made famous by Barbara Streisand, they sold thousands in just 2 days. The Cusenzas made history and Sebastian Professional was born. Since then and to this day, the Sebastian name is synonymous with innovation, daring and edgy styles and some of the best professional products in the industry.
1984 Los Angeles - The Hair industry is revolutionized. Introduced at a hair show, in front of thousands of people, the first ever hairspray that could be used upside down. A working Aerosol? Unheard of. People couldn’t take their eyes off of it and it instantly became an icon in salons, TV sets, homes and fashion shows.