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ILLUMINA COLOR
Illumina color is a permanent color that is powered by the ultra-sophisticated Microlight Technology, which allows light to enter hair and then radiate out, giving it an almost ethereal luminosity & built in metal purifier that helps to prevent hair damage when metals are present in the hair.
WELLA PROFESSIONALS' MOST LUMINOUS HAIR COLOR
• Luminous in every kind of light.
• Up to 100% grey coverage with a sheer result
• Microlight Technology with built in metal purifier
Microtones: The most sophisticated dye combination in Wella Professionals that mimics the natural hair tones.
Microlight Technology: Helps to protect the cuticle clarity and allows light to enter the hair and illuminate from within
Built in Metal Purifier to help prevent hair damage when metals are present in the hair. Illumina Color is also a Vegan formula.
IMAGINE A HAIR COLOR THAT ENHANCES HIGHS AND LOWS
INSPIRED BY MAKE-UP
Every look can be personalized with the option of 2 color palettes of warm and cool to suit every client.
HERE'S HOW
Today more women are willing to upgrade their current color services and pay more for results that are natural-looking Illumina Color offers the freedom and suitability for each client, with a pallet that is compact yet modern, where every shade creates a finish on the hair which is multidimensional and 100% natural looking. Partnered with techniques that are designed to detail and accentuate, with tones that compliment with a luminous finish.
ILLUMINA VS KOLESTON
MICROLIGHT TECHNOLOGY
5 THINGS YOU NEED TO KNOW
MIXING & USAGE
ONE SMALL TUBE, ONE BIG CHANGE
We aim to significantly reduce the amount of waste created by every product we produce. For our color tubes we are using mainly recycled materials. Using 85% recycled cardboard, Wella Professionals* avoids using over 950 tons of virgin cardboard per year.**