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SHINEFINITY - SHINE YOU CAN FEEL
SHINEFINITY will help you achieve a long-lasting color glaze with ZERO lift and ZERO damage, staying true-to-tone even on porous hair.
Featuring the exclusive Balanced pH technology, SHINEFINITY smoothens the cuticles for healthy-looking shine and a silky hair feel.
• ZERO LIFT
• ZERO DAMAGE
• CLEAN FORMULA
• TRUE-TO-TONE, RELIABLE COLOR RESULTS
• BALANCED pH TECHNOLOGY
SHINEFINITY Benefits:
BALANCED PH TECHNOLOGY
Balanced pH technology regulates the color pH level to a controlled range throughout the coloring process, while protecting the integrity of the hair, which means ZERO lift and ZERO damage.
CLEAN FORMULA
• Zero Ammonia
• Zero Silicones
• Zero Alcohols
• Zero Direct-dyes
LONG-LASTING COLOR GLAZE
Perfect balance of color & shine in a non-drip gel cream color glaze that lasts up to 6 weeks: SHINEFINITY preserves the natural character of the hair for a healthy-looking shine and a silky hair feel.
OFFER SHINEFINITY TO NEW-TO-COLOR CLIENTS
Did you know SHINEFINITY is the perfect choice for a new-to-color client! Why? It addresses the primary concerns of first time colorers.
Understand their motivations and concerns regarding coloring their hair. This will help you to overcome the barriers and suggest the right looks and products.
Motivation:
• Curious to try color trends as seen online, but without the commitment.
• Correct unwanted warmth brought on by the sun etc.
• Enhance and add shine to their natural hair color.
Concerns:
• Color result may not be as expected.
• Damage from color that will affect how their hair feels.
• Unsure of what service to ask for to achieve the desired end result.
MIXING & APPLICATION
SHINEFINITY must be mixed with its distinctive activators. It contains a specifically formulated BALANCING pH buffer system that controls the pH throughout the coloring process.
The color cream mixed with the chosen Shinefinity activator delivers reliable color results every time in a non-drip consistency.
🕓 Develop up to 20min (dry or towel dried hair)
💧 Mix ratio: 1:1
When fully developed add some water and emulsify the color to avoid any skin staining.
Shampoo the hair; no post color treatment is needed. Use conditioner if required.
WHAT'S UNIQUE ABOUT THE ACTIVATORS
• Bottle activator for speed and ease. Ideal for all your applications at the basin.
• Brush & Bowl activator for precision. Perfect for melts and technique work.
DISCOVER OUR SHINEFINITY SHADES
DISCOVER SHINEFINTY
Get to know the world of SHINEFINITY, presented by none other than one of Wella Professionals' Global Ambassadors, Patricia Nikole. SHINEFINITY is a the zero lift, long-lasting color glaze with zero damage, for infinite possibilities and infinite hair types. This online seminar will increase your understanding of how a zero lift glaze can unlock new earning potential and service opportunities with your clients.